ADVERTISING
SIEMENS HEARING AIDS
Concept, Illustration
PROJECT: Develop a poster campaign promoting Siemens hearing instruments in the retail space.
BACKGROUND: The increasing number of seniors from the baby boomer generation has created a surge in the hearing instrument industry. Siemens offers a variety of models that allow for better concealment and increased performance. This appeals to these baby boomers who are greatly concerned with maintaining a youthful lifestyle even as they age.
RESULTS: The campaign received awards at both local and national levels.